Leon Shimkin of the publishing firm Simon & Schuster took one of the 14-week courses given by Carnegie in 1934. Shimkin persuaded Carnegie to let a stenographer take notes from the course to be revised for publication. In 1981, a new revised edition with updated language and anecdotes was released. The revised edition reduced the number of sections from 6 to 4, eliminating sections on effective business letters and improving marital satisfaction.
Twelve Things This Book Will Do For You
This section was included in the original 1936 edition but shortened to eight items in the revised 1981 edition, omitting points 6 to 8 and 11, largely due to the original being written during the Great Depression (Carnegie lost most of his savings in the stock market crash of 1929) and those points no longer seeming appropriate for modern audiences upon revision. This section was merely a single page list, which preceded the main content of the book, showing a prospective reader what to expect from it.
- Get you out of a mental rut, give you new thoughts, new visions, new ambitions.
- Enable you to make friends quickly and easily.
- Increase your popularity.
- Help you to win people to your way of thinking.
- Increase your influence, your prestige, your ability to get things done.
- Enable you to win new clients, new customers.
- Increase your earning power.
- Make you a better salesman, a better executive.
- Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.
- Make you a better speaker, a more entertaining conversationalist.
- Make the principles of psychology easy for you to apply in your daily contacts.
- Help you to arouse enthusiasm among your associates.
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Best Regard!
kyllynk
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